Job description

This is a national role based at Milestone Place, 100 Bolton Road, Bradford, BD1 4DH. Contracted hours:37.5 per week.
Reporting to the Head of Marketing, you will work with other relevant departments and external agencies to co-ordinate and enhance the overall digital proposition and ensure a joined up approach.
You will manage and develop the Anchor website, increasing traffic, brand awareness, sales of products and services and improving the customer experience.
You will manage the agreed online marketing budget and manage the use of digital channels in the delivery of business plans and Anchor's commercial objectives.
Your responsibilities will include: 

• Developing the website to be a fully fit for purpose portal in line with our sales and marketing strategy, wider IS strategy and the broader Anchor business goals 
• Manage the online marketing programmes and ensure integration with all other offline marketing such as advertising and PR campaigns 
• Manage the external agencies involved in the website development and campaign development and execution 
• Develop new and progressive online campaigns, technologies, channels and online partnerships to help deliver against our business objectives. 
• Develop robust ROI reporting on all digital activity including market analysis and competitor benchmarking 
• Drive cross-business digital understanding by working with other key stakeholders and Anchor colleagues. 

Job Requirements  

You will have extensive online marketing experience, with an excellent understanding of interactive technologies and their potential usage in a consumer facing business environment. This will include in depth technical knowledge and understanding of relevant front and backend systems as well as tracking and reporting technologies.
An excellent understanding of the full online marketing mix: PPC, affiliates, SEO, partners, social media, e-mail and CRM is required, along with hands on technical experience to include: multiple operating systems, databases, CMS's as well as various technologies including: MOSS; .NET; SQL; CSS, Java, Flash etc.
You will also need to be experienced in market analysis and competitor benchmarking, financial analysis and budget planning.
You will have excellent people skills and the ability to communicate with senior management and other Anchor colleagues across different areas of the business.

Visit http://www.anchor.org.uk/jobs/search-jobs/default for more information.